• Role: Web Designer & Art Director

• Tools: Shopify, Adobe Creative Suite

• Objective: Build, manage, and visually refresh a D2C e-commerce platform to align with major shifts in the product line.

• Impact: Orchestrated initial launch graphics and product photography, later realigning the entire platform to ensure seamless navigation and continuous D2C revenue growth.

Launching a D2C e-commerce platform requires more than just picking a theme. I spearheaded the end-to-end launch of the PURE Drinkware Shopify storefront, acting as both web designer and art director. After orchestrating the initial product photoshoots and launch graphics, I returned in 2020 to lead a comprehensive visual refresh. I realigned the entire platform to accommodate a major evolution in their product line, ensuring seamless navigation and continuous revenue growth.

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