• Role: Video Editor

• Tools: Adobe Premiere Pro

• Objective: Resolve severe user friction hindering conversions on a newly implemented e-commerce product design tool.

• Impact: Authored and produced a practical, step-by-step video tutorial to actively train users on template navigation and print-ready requirements.

Following the launch of a highly technical design tool on PersonalThrows.com, it became painfully obvious that users were hitting a wall. Customers were struggling to navigate the interface or provide print-ready layouts, halting conversions. I tackled this UX failure head-on by authoring and producing a no-nonsense, step-by-step video tutorial. Using clear visual metaphors, the video actively trained users on template navigation, attempting to bridge the gap between complex software and average consumer capability.