PersonalThrows Q3-Q4 Email Newsletters
Role: Digital Designer
Tools: Mailchimp, Adobe Creative Suite
Objective: Design and deploy targeted promotional email campaigns driving repeat D2C e-commerce sales.
Impact: Spiked click-through rates by forging culturally relevant campaigns—including a hit Halloween promotion—tied directly to strategic discounting.
Driving repeat D2C revenue means catching your customer's eye before they hit delete. I conceptualized, designed, and deployed a barrage of targeted e-commerce campaigns through Mailchimp aimed squarely at sales conversions. From pitching a Halloween promotion as a joke that got surprisingly green-lit, to capitalizing on the 2017 "Great American Eclipse," I penned the copy and forged the graphics. By tying timely cultural moments directly to strategic discounting, these emails effectively spiked click-through rates when it mattered most.
Clicking or tapping on any of the examples below will take you to their respective archived email in a new browser tab.
The movie adaptation of It released in 2017, and was fresh on my mind. During this time, I had a conversation with a marketing specialist that had joined our team about potential sales and promotions, and made a joke to them about doing one for the movie's release (I also disclosed I was joking for clarity). To my shock, they liked the idea and wanted to move forward with it and got it approved by management. So, anyway, I ended up making this email and every graphic in it.
We had implemented a design tool on PersonalThrows earlier in the year, and with Halloween coming up management thought that the ability to make their own doormats for the holiday. I also created the doormat examples shown in the email. I can candidly admit the witch one is my favorite.
This was centered around the 2017 eclipse, dubbed the "Great American Eclipse" by some media. This was very much a shot in the dark in terms of looking for an occasion for a sale to take place, but it did surprisingly well on conversions.
This was just a run-of-the-mill clearance sale we had during the gap between Memorial Day and Halloween.
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