• Role: Graphic & Web Designer

• Tools: Adobe Illustrator, Wix

• Objective: Modernize the outdated corporate identity and digital footprint of a legacy distribution company.

• Impact: Pulled a B2B sales presence into the modern era, launching a responsive website and overseeing the installation of an overhauled environmental logo.

A legacy distribution company in Buford, Georgia needed a serious modernization of its corporate identity. I gutted Lovern Enterprises' outdated branding, designing a modernized corporate logo and personally overseeing its physical installation as architectural signage. I didn't stop at environmental branding; I architected and launched a fully responsive corporate website, pulling their B2B sales presence out of the past and firmly reestablishing their industry authority.