• Role: Video Editor

• Tools: Adobe Premiere Pro

• Objective: Create an engaging promotional booth video for a virtual trade show despite having zero physical product video footage.

• Impact: Anchored the brand's virtual presence during a pandemic-driven market disruption, utilizing dynamic motion techniques and lifestyle photography to keep B2B buyers engaged.

When the 2020 pandemic forced the Surf Expo into a purely virtual space, PURE Drinkware was caught without a single frame of video footage for their product line. Constraints breed creativity. Leveraging only existing lifestyle photography and dynamic motion techniques in Premiere Pro, I engineered a high-impact promotional video. Complete with fully licensed audio, this asset successfully anchored their virtual booth, keeping B2B buyers engaged during a total market disruption.