• Role: Digital Designer

• Tools: Canva, Adobe Illustrator, Adobe Photoshop, Adobe After Effects

• Objective: Design high-performing visual collateral to promote SaaS value propositions and media buying resources.

• Impact: Captured inbound B2B traffic and accelerated client onboarding across a sustained, multi-format digital advertising campaign.

Driving B2B traffic in a saturated market requires visuals that cut through the noise. From late 2023 until the company's closure, I directed the visual execution of a targeted LinkedIn ad campaign for the MX Platform. I took complex SaaS value propositions—whitepapers, panel recordings, product demos—and distilled them into striking digital graphics. Whether they were conceived as ads from the jump or organic posts converted for paid reach, these assets successfully captured inbound traffic and accelerated client onboarding.

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