• Role: Video Editor

• Tools: Adobe Premiere Pro, Canva

• Objective: Repurpose an internal webinar recording into a polished, platform-optimized LinkedIn marketing asset.

• Impact: Anchored a targeted Q4 lead-generation campaign, successfully funneling high-value B2B sales traffic directly into HubSpot.

Raw, low-fidelity Google Meet recordings are hardly prime marketing material, but they often carry incredible insights. Tasked with turning an internal webinar interview into a high-converting lead generation asset, I took the raw footage into Premiere Pro and stripped out the filler. Cutting away the visual dead weight, I integrated animated typographic splash screens designed in Canva to drive the pacing. The resulting video served as the anchor for a targeted Q4 LinkedIn campaign, successfully funneling high-value sales traffic directly into HubSpot.