• Role: Graphic Designer

• Tools: Adobe Illustrator, Canva

• Objective: Abstract the complex UI of the MX Platform into a scalable library of digestible marketing visuals.

• Impact: Streamlined the marketing workflow, allowing non-designers to effortlessly import and deploy branded graphics without constantly requiring creative intervention.

The MX Platform was robust, but its interface was too complex to slap into a standard marketing brochure. Collaborating directly with the CMO, I developed "Product Stories"—a scalable suite of stylized graphics that abstracted the software's UI into digestible, punchy visual assets. I built these in Illustrator and exported them as flexible SVGs. This workflow allowed the marketing team to effortlessly import, scale, and deploy the graphics within Canva, ensuring rapid execution across social media and blog posts without constantly pulling me away for revisions.