• Role: Digital Designer

• Tools: Mailchimp, Adobe Creative Suite (Illustrator, Photoshop), Canva

• Objective: Design and deploy a series of responsive B2B email campaigns, including editorial newsletters and targeted automations.

• Impact: Actively nurtured enterprise clientele, keeping inbound engagement from flatlining through visually rich layouts and strategic content delivery.

Automated emails and newsletters are often treated as an afterthought, but they remain one of the strongest tools for nurturing B2B leads. I designed and deployed a series of responsive email campaigns through Mailchimp, including the "MX InFlight" newsletter and heavily targeted marketing automations triggered by client quizzes. By pairing visually rich layouts with strategic content delivery, these campaigns actively nurtured enterprise clientele and kept inbound engagement from flatlining.

Archived versions of these are unfortunately unavailable at this time due to Hudson MX’s deactivation of their Mailchimp account.

Clicking any of the gallery images below will launch a mockup of the emails’ full layouts, or you can access it here.